PRESIDENT'S MESSAGES | FALL 2007

By: Tony Giacobazzi
Picture
HEARD ENOUGH ABOUT CONE BEAM IMAGING?

A few weeks ago I attended our fall meeting in San Antonio, Texas. I think a great time was had by all. We had exciting speakers with very informative presentations and some warm entertaining evenings to help us relax from the days' meetings.

On the plane ride home, I was reviewing the content of this meeting as well as past meetings. I became aware that the majority of our topics have been focused on Cone beam CT (CBCT) imaging.

My first thoughts were that perhaps the topic had been overdone for some of our members. Since then I have considered these facts:
  • Our Doctor's cannot pick-up one of their journals without reading an article about CBCT Imaging
  • Doctors are hearing presentations on CBCT during many of their meetings
  • The impact of CBCT in our business is large today, and is guaranteed to be greater in the future
  • There are significantly more equipment manufacturers producing this type of equipment today then there were only a few years ago
  • The equipment continues to get more sophisticated
  • The enhanced capabilities increase the amount of information available for a more complete diagnosis
  • The creation of new software continually improves our imaging capabilities
On a personal note, at our lab, we are finding that our doctors have an increasing interest in the areas of implantology, implant guided software, TMJ, and the imaging of impacted teeth. We are also getting new doctors requesting Cone Beam CT's that haven't in the past. The result of these things has been an increase in new business.

I am sure there are many other important points that you may have thought of other than what I have mentioned here. However, for me, these were enough to conclude that on the contrary, rather than scaling back on Cone Beam CT Imaging information, we need to increase it. We need to look at the expanding needs of our business and how we will meet those needs in the future. Only by thinking proactively can we guarantee that we will be able to provide the ongoing quality of service that our doctors expect. And the future, as is evidenced here, is and will continue to be with Cone Beam Imaging. So have we heard enough about Cone Beam Imaging? Perhaps for the moment, but shared knowledge is powerful, and what better place to obtain that than at our meetings?